Nike Cortez: Innovation To Innovation Pack

On February 14th, 2009, Nike Sportswear will release the special Nike Cortez: Innovation to Innovation Pack, featuring the groundbreaking 1972 original Nike Cortez running sneaker along with 2009’s innovative Nike Cortez Fly Motion—a cutting-edge version of the iconic original that puts a premium on reduced weight in the upper by leveraging Flywire technology—both presented in one strictly limited edition box.

A special pre-release will take place on January 20th in Barcelona, followed by second special pre-release on January 31st in Berlin, before and final special release at other select retailers February 14th, 2009.

To celebrate this special moment, Nike Sportswear, in partnership with London-based tokyoplastic, a critically acclaimed directing collective, has created a 30 second animated original film inspired by the story of the Nike Cortez: Innovation to Innovation pack, showcasing this story of innovation from Nike Design.

The animation is centered on two special characters who are physical manifestations of the Nike Cortez – pure hybrids of classic style and performance. While one shares the classic style of the original 1972 Nike Cortez – he is old school, the other represents 2009 and has a tireless appetite for new things, ideas and experiences.

The animation premiered on nikesportswear.com on February 14th, 2009.

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