Coally Isn’t Cute, He’s Collectible: COAL’s Broken Heart Art Toy Hits Kickstarter!
Coally Breaks Hearts on Kickstarter with a Premium Vinyl Art Figure Release! There is something slick, somber, and seriously polished about Coally, the new premium vinyl art figure currently funding on Kickstarter from COAL. Dressed in glossy black vinyl with white gloves, a skull-like face, long rabbit ears, and that small cracked red heart on the chest, Coally has a clean designer toy presence with a darker emotional pull.
Standing 25 cm, roughly 9.8" tall, Coally is being released as an individually numbered premium vinyl art figure, designed in Europe, digitally sculpted, and manufactured by a factory specializing in high-end vinyl art collectibles. The figure leans into a very focused visual language: minimalist black, white, and red, with just enough character detail to make that broken heart hit a little harder.
But this Kickstarter is not just about the figure. The full collector package includes a premium rigid box, an exclusive lore book that will not be sold separately, a numbered stainless steel heart medallion matched to your figure’s edition number, 3 embroidered patches featuring the Broken Heart, Coally head, and COAL logo, an NFC-powered digital certificate of authenticity, and white collector’s gloves marked with the COAL logo so you can handle the piece without leaving fingerprints... check out even more on their Instagram HERE right now!
According to COAL, “Coally was not designed to be cute. He was designed to mean something.” That statement really sets the tone here. This is not positioned as another throwaway mascot or simple shelf filler. It is being presented as a collectible designer toy for people who buy objects, not merchandise. The Coally Art Toy with a Broken Heart Kickstarter campaign is live now, so collectors interested in adding this moody little heartbreak rabbit to the shelf can head over and back the project now. More info and campaign details can be found HERE right now... help make this a reality!

























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