Kasing Lung & Pop Mart Celebrate a Decade of LABUBU With THE MONSTERS 10th Anniversary Series!

Hard to believe it’s been ten years already, but here we are… THE MONSTERS universe officially hits its 10th anniversary, and artist Kasing Lung and Pop Mart are marking the milestone with a thoughtfully designed anniversary series that feels more like a continuation than a victory lap. Rather than simply reissuing past designs, the THE MONSTERS 10th Anniversary Series reframes LABUBU and friends as longtime companions returning for the next chapter. The idea isn’t nostalgia for nostalgia’s sake, but a renewed bond… like reconnecting with an old friend who still feels very present in your life. That mindset really sets the tone for this release and makes it feel emotionally grounded instead of purely commemorative.

The anniversary figures feature a retro vinyl texture that gives them a premium, tactile feel right out of the box. These aren’t just desktop collectibles either… they’re designed as expressive companions you can carry, wear, and connect with. At its core, THE MONSTERS has always been about belonging, friendship, and shared stories, and this series leans directly into that spirit by emphasizing connection over spectacle

Alongside the figures, the 10th Anniversary Accessories Series uses stamps and imprints as its central visual language. Ten iconic MONSTERS family members were selected, each represented as a stamp capturing a specific moment in the evolution of the universe. From LABUBU’s earliest days through the growing cast of elf pals, each imprint acts as both a memory preserved and a marker pointing forward. It’s a really poetic way to archive a decade of storytelling through design

Rounding out the anniversary lineup is ZIMOMO, reimagined as a Vinyl Plush Doll that feels especially symbolic. Carrying shadowed tones from the past and vibrant color details that hint at what’s ahead, this angelic, time-traveling version of ZIMOMO represents the bridge between where THE MONSTERS has been and where it’s going next. The glowing tail and radiant elements make it feel like a guardian figure ushering the universe into its second decade

THE MONSTERS 10th Anniversary Series has officially launched online HERE right now... and for longtime fans of LABUBU and collectors who’ve followed Kasing Lung’s world from the beginning, this anniversary release feels sincere, reflective, and forward-looking… a celebration that honors the journey while clearly leaving room for many more stories to come.