New from Pop Mart: Twinkle Twinkle Gets All Heart-Eyes with the “Crush On You” Series!

POP MART is getting seriously sentimental with the release of the Twinkle Twinkle: Crush On You Series, and honestly…I think this looks absolutely adorable and kind of magical in that quiet, emotional way that sneaks up on you. Designed by illustrator and art toy creator Da Xin, this latest chapter in the Twinkle Twinkle universe leans hard into love in all its forms…romantic, self-love, lifelong companionship, and those tiny everyday moments that end up meaning everything.

If you’re new to Twinkle Twinkle, these little star beings aren’t flashy or loud. They radiate a soft, warm glow, just enough to light up their surroundings, and that energy carries straight through this series. The Crush On You lineup tells stories that move through the different stages of love, from shy first meetings to growing old together, with each figure acting like a miniature emotional snapshot. I really love how poetic this series feels without being over-the-top…it’s sweet, thoughtful, and super collector-friendly.

The blind box figures feature a distressed, hand-drawn style finish that makes them feel like illustrated characters pulled straight out of a storybook. There are also some really nice interactive touches in this series, including a “Perfect Match” figure with a pull-out structure and a secret edition that hides a flip-open, heart-shaped photo album. Details like flocked scarves, soft fluffy hair on select figures, and mixed material finishes really elevate the whole line and make each piece feel special in-hand.

Beyond the standard blind boxes, POP MART also expanded the Crush On You concept into accessories and plush formats. The accessories series plays with Cupid-style symbolism, crystal balls, and potion bottles, making them feel like love charms or Valentine’s Day talismans. The plush pendant blind boxes and vinyl plush doll gift sets are especially cool, featuring mixed plush and vinyl materials, along with Twinkle Twinkle’s first large-size vinyl figure. These are clearly aimed at both serious collectors and gift-givers looking for something meaningful and display-worthy.

The Twinkle Twinkle: Crush On You Series was announced on 1/2/26, and is now available! The timing feels perfect with Valentine’s Day right around the corner, and I can totally see these becoming desk buddies, shelf companions, or heartfelt gifts for someone special…including yourself. Because yeah, loving yourself absolutely counts too. I think this series is seriously charming, beautifully thought out, and one of those releases that hits emotionally as much as visually. Twinkle Twinkle really knows how to turn small moments into something that feels big… and I kind of love that about it.