Meet Simon… The Sprouts Are Officially Coming to Life (Launching on Kickstarter soon)!

There’s something special about seeing a new brand take that first real step into the scene… and The Sprouts are doing it the right way. Mark your calendars… because their first official release - via Kickstarter - is going down March 31st at 10AM (Central Time)… and leading the charge is their main character… Simon the Strawberry.

Right out the gate, what stands out here is the intention behind the project. These aren’t just plush toys… each character in The Sprouts lineup is designed with its own personality, structure, and fabric choices… giving them a more thoughtful, almost art toy–adjacent feel. Simon sets the tone perfectly with a super clean, minimal face, soft sculpted form, and that bold strawberry silhouette that instantly reads from across the room.

There’s a quiet charm to this one… it doesn’t scream for attention… but it definitely sticks with you. And if you’re someone who appreciates character-driven design… especially in the plush space… this feels like the beginning of something worth keeping an eye on. Packaging is still being finalized, but will be revealed once the campaign goes live… adding another layer to the overall collectible experience. If you’re into designer plush, indie toy projects, or just discovering new artists early… this is one to watch.