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What is Mighty Jaxx doing with New Balance sneakers?!?

Depicting what appears to be a portly man with a tennis racket, the fact that his New Balance sneakers feature the only painted elements must be sign… This teaser from Mighty Jaxx has us scratching our head and thinking back to the amazing advertising campaigns that New Balance has used, hoping to glean insight to what this figure could be. If you can't recall some of New Balance's iconic ads, they are the ones that did BBDO's series of animals breaking out of their normal routines by wearing these sneakers ads as well as the surreal & amazing "Daily Grind" image. But whatever this piece is, we know that it is almost ready and going to be really limited. Keep your eye on Mighty Jaxx's Instagram feed for a drop in the near future!

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