OH!SOME x Owange Boy: A Groundbreaking Collaboration with Kong Andri Brings Designer Toys into Everyday Life!

OH!SOME, the lifestyle retail brand redefining happiness through creativity and curation, has officially launched its much-anticipated collaboration with Indonesian artist Kong Andri, creator of the beloved designer toy Owange Boy. This exclusive partnership marks a powerful step in bridging the gap between collectible culture and accessible lifestyle products, making art a part of everyday experiences.

From Designer Toy to Daily Joy - Originally inspired by the 2011 Japan earthquake and tsunami, Owange Boy was born from a message of hope and healing. Over the years, Kong Andri has evolved this character into a rich universe of retro-futuristic, culturally blended figures that resonate with global audiences. Combining Japanese pop art vibes with Indonesian charm, Owange Boy has carved out a unique space in the world of collectible toys. In December 2024, OH!SOME and Kong Andri first introduced Owange Boy All Star Team, a blind box series of sports-themed mini figures. With characters like Skater Boy, Boxer Boy, and Tennis Boy—plus secret chase figures—the line quickly became a fan favorite... and now, as of of May 2, 2025, the collaboration has expanded in a big way. Now, Owange Boy is available not just in blind box figures, but also across a range of exclusive lifestyle products including: Plush toys, Pins, Phone straps, Puzzles, and other Accessories (many in blind box format!)

These new items are available only in OH!SOME stores across Indonesia, a bold move that brings designer toy IP into the realm of lifestyle and self-expression for everyone. With over 110 stores across Southeast Asia, OH!SOME is more than a brand—it’s a movement. Their mission is to curate joy through global and local collaborations, bringing quality, creativity, and culture to their customers. Their collaboration with Kong Andri shows their commitment to supporting artistic voices and making collectible art more approachable. Kong Andri shared: “OH!SOME helped me connect and communicate with my fans in new ways... Their expertise in product design and storytelling made it possible to bring Owange Boy to life beyond just figures.”

📍 Available now at OH!SOME stores across Indonesia
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