GoldRun X Clutter Magazine: Designer Toy Scavenger Hunt?!?!?!

One of the really cool things about technology is that it is becoming a HUGE part in every industry... and that is particularly the case with what the folks over at GoldRun are trying to bring to you... an exciting campaign that uses a mobile augmented reality platform to create the first augmented reality toy scavenger hunt. The campaign itself is called GoldRun x Clutter Magazine Designer Toy Run and will represent the work of 38 artists with a selection of over 250 toys to be rotated over the course of 6 weeks. The Toy Run will consist of three different types of runs all varying in geographic scope to maximize community gameplay: first, a globally available hunt; second, a city-specific hunt available in New York, London, San Francisco, and Chicago; and third, a location-specific hunt that will be deployed within 3 high-traffic locations. All players are encouraged to share photos over Facebook and Twitter for a chance to win the toy of their choice. Competing against each other across the leaderboard, the players with the most points win actual designer toys. With a selection of over 250 toys, there is a wealth of prizes to be had for the seasoned Designer Toy collector or the budding fan.

The scavenger hunt will last for a month, starting TOMORROW November, 10th 2011, and will run in cities across the US. This essentially is a way for companies and artists to spread the word about their products, in return they get exposure and those who partake in the hunt get free toys... a win, win! All you have to do is download the FREE application HERE, and follow the instructions. For more info, visit the official page HERE... and best of luck!

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