Funko announces vinyl "BLOX" figures

Well it looks like Funko is joining the vinyl game as they just officially announced a new line of figures called "BLOX". I actually saw these at SDCC 2011, more specifically I held the Batman one, and it's a fun shape for a figure. They are super stylized, blocky figures wit hard lines and stand 7" tall. They officially drop this November and according to Funko they have licensed deals with Ugly Dolls, Marvel, The Simpsons, Mars Attacks, Disney, Pixar and Star Wars... so you can expect to see all your favorite characters "Blox'ed". What are you thoughts on these... kinda like em myself... or maybe its just the cereal mascots that I like :-)