Munny bootleged by Brazilian gay pride parade?!?!

You read it right... brought to my attention by Brazil native and custom artist Sergio Mancini is a pretty strong case of counterfeiting/bootlegging/ripping-off whatever you wanna call it... it's pretty frowned upon... especially when you do it to one of the, if not the most recognizable, Do-It-Yourself vinyl figures on the market, Kidrobot's Munny figure! This all started with a post over on Banana Suicidia, a Brazilian toy site, where upon further investigation revealed that not only is this figure being bootleged, but it's for a HUGE country wide event... the 15th Annual Gay Pride Parade in Sao Paulo, and they created this "Mascot" to represent the event. From news site G1 they state "This year's edition will feature a mascot, an all-white doll, which will be accompanied by seven colored felt pens. Thus, those who purchase a pet can paint it the way he sees fit, according to the organization."... crazy right? I wonder if Kidrobot is going to take legal action against them because it's a pretty blatant rip-off... I mean, remember what they did to Taco Bell's "BellHedz" figures, and in my opinion, this is even more of an extreme case. Time will tell, but in the mean time sound off on this issue... what are all your thoughts?