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WHAT'S NEW

Lil'G working prototype...


Jasin Dollin of Lil'G vinyl boombox fame was contacted for an amazing opportunity by Candice & Alison, Candice & Alison were commissioned by MINI to design and produce the Canadian launch of the MINI Beachcomber concept car at the 2010 Canadian International Auto Show (CIAS). The theme concept was a 1950's Beach Tailgate Party which included Pin up style models with era inspired costumes. Adding to the beach party theme, Candice & Alison approached Jasin to have Lil'G accompany the models showcasing the display area. Jasin said that "Everything went amazing, the MINI Beachcomber - concept car was very well received. The models (Jon, Vlada and Caitlyn) were all decked out in their beach wear and looked the part of 50s beach babes and dude. With Lil'G at their side as they showed off the new car from MINI."


Getting ready for the event took a lot of work. The Lil'G prototype wasn't fully ready for the event, so Jasin had to have new parts rapid prototyped for the back section. Creating the slot for the MP3 players to be inserted into. Industrial Designer Jason Nip (DesigNet) was a large part of getting Lil'G up to speed, together they brought Lil'G to what it would be on store shelves. MINI/Candice & Alison requested that it be a full working model as it would look at retail... and boy they pulled it off!!!

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