Medicom Toy's Custom BE@RBRICK Exhibition with Notable Names in Fashion and Art!

Though it appears as little more than a bear-shaped rendition of LEGO's mini figure, Medicom Toy's BE@RBRICK has become a cultural icon in Asia. Inviting some of the most notable names in fashion and art alike to hand-modify the design, Medicom are preparing their largest group exhibition ever in Hong Kong. Done in conjunction with the Harbour City shopping mall, Style Up BE@RBRICK at Harbour City will feature 37 international brands, designers, and artists placing their signature touches on the BE@RBRICK form. Set to include Christopher Kane, Etro, I.T, KENZO, and Lanvin, the exhibition will open on September 19th with all works remaining on display until October 16th, 2016.