The future of Lifestyle Brand Lookbooks is here… and it involves art toys!

Lifestyle brand Hidden Characters made an innovative move: instead of incorporating models wearing their upcoming Summer styles, the company enlisted artist Jack Cox to create action figure-like sculptures attired in "The Duality Of Man" clothing collection. While the concept of re-creating a fashion line for art toys isn't new — remember Huck Gee's 1/6th scale Skullheads for Barneys New York? — I do believe this is the first time such pieces have been the actual lookbook for the collection. Hopefully, this will become a new industry standard as the options for mingling the fashion world with designer toys are virtually limitless.