The robots were created as part of Wes Anderson's "Made of Imagination" ad and Sony giveaway. The premise of the project being the ‘Xperiabots’ escaped and are hiding around the UK waiting to be found in return for Sony prizes. FUN. Three of the missing robots were created by Bompass & Parr at £6000 each! Those who found the jelly robots got to keep, stare at or have a giant jelly and ice-cream fest! Well jells indeed.